Work About Off the Clock Tapped In ↗Weekly culture intel from the inside: gaming, sports, music, fashion, creators and whatever’s moving between them, for anyone who needs to stay tapped in.

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Culture leads, attention follows.

I’m Nick. I help brands show up in a way people actually care about.

LOS ANGELES, CA BASED

OPERATING GLOBALLY

SINCE 2016

I’ve been gaming and online since I was a kid and I never really left.

A lot of what goes mainstream shows up here first. It’s where I learned how culture works and I’m still in it for the love of the game. Now I get paid to help brands earn their place. The rest follows.

The Mercedes-Benz Stadium roof and field, set up for Tuesday Night Gaming's live Play Day

Fruit Fight winners hold the trophy on stage in front of Sour Patch Kids screens

Ludwig Ahgren rests a hand on the red Toyota Prius beside the LACS 5 sign

A creator plays Valorant on stream, framed by State Farm branding

Creators play games on a sofa in a Logitech-branded living room while a crew films

Ludwig's Flying Aces stream with Top Gun: Maverick branding and a contestant in a flight suit

Collage from a Toyota GR track day: the car on track and two people inside it

Fortnite gameplay with the Oral-B building in the distance and the streamer's webcam inset

Fuslie on camera beside The 355 Valorant Showdown overlay

Blaustoise’s GTA V stream shows a police helicopter over the LA river, with the Ambulance poster in the corner

Event graphic for HusKerrs Navy Boot Camp with the US Navy and eFuse logos

ShahZaM watches Ms. Marvel on stream, with Kamala Khan lying on her bed on screen

A creator holds a box of Smirnoff Ice Neon Lemonades up to her stream camera

Kiera Please talks with a guest over video on the Geeked: Toon-In stream

STRATEGY

Where a brand fits and what the idea should be

CREATOR & TALENT

Casting the talent an audience already trusts

PARTNERSHIPS

Partnerships built to last past launch

FORMATS

Original formats a brand owns and can run again

BRANDED CONTENT

Content people go out of their way to watch

CREATIVE DIRECTION

Owning the idea from the first pitch to launch

EXPERIENCES

Brand experiences people feel and remember

NFL Tuesday Night Gaming

PROGRAM DESIGN, ORIGINAL IP

Tuesday Night Gaming studio with NFL-branded screens around a circular stage

NFL Tuesday Night Gaming

The NFL wanted a younger audience, and putting the shield on someone else’s content wasn’t going to get it. So we built a show the league owned outright, and players came on to actually compete and have fun.

3 seasons / 100s of creators and athletes / 1 live field day at Mercedes-Benz Stadium

LACS 5

CREATOR PARTNERSHIP

LACS 5

Toyota needed to sell a reinvented hybrid to people who skip car ads. I found that audience inside a Super Smash Bros. community that had just lost a beloved tournament organizer, so Toyota got to be the brand that brought the event back.

47M impressions / 466K watch hours / 30 hours live across 3 days

Geeked: Toon-In

ORIGINAL FORMAT

Geeked: Toon-In

A weekly live show built around Netflix’s animation slate, running on Twitch and TikTok, hosted by someone who actually likes cartoons and joined by a rotating cast of guests. Basically Saturday morning cartoons for people who stream everything.

10.3M creator impressions / 1,071 avg concurrents / 24.9K chat messages

Fruit Fight

ORIGINAL FORMAT

Fruit Fight

A candy brand wanted more than a couple of sponsored segments, so we built them their own tournament format inside our show. It only made sense with them in it.

64M impressions / 916K watch hours / 344K unique engagements

Ludwig’s Flying Aces

BRANDED ENTERTAINMENT

Atrioc, in aviators, and Ludwig, in a Top Gun flight suit, at their mics on Ludwig’s stream

Ludwig’s Flying Aces

A Top Gun tie-in built on the film’s own premise: a mentor training the next class of pilots, played out over four weeks. The creators competing were mostly unknowns, which is exactly what made people root for them.

17M creator impressions / 17K average concurrents / 31.6K organic chat mentions